African American Sports
& Entertainment Group
About the AASEG
AASEG Oakland
African American Sports & Entertainment Group
The AASEG (African American Sports & Entertainment Group) was founded in 2020 with the primary purpose of using the vehicle of sports and entertainment to create a path for enhanced economic equity for the Black community.
We were founded in Oakland CA, a city that is world renowned for having a large, innovative and forward thinking African American community that for decades has been at the forefront of issues pertinent to Black people across the country.
​
One of our most anticipated ventures is the formation of the first majority Black owned NFL franchise here in Oakland, CA accompanied by a thriving sports, entertainment, educational and business district in East Oakland at the Coliseum Site. The development will serve as the catalyst for the implementation of the Coliseum Site Specific Plan.
Some Key Team Members
Ray Bobbitt
Ray Bobbitt is the Founder and Managing Member of the AASEG. He also serves as the President and sole shareholder of the Nacirfa Corporation, a Facility Management and Urban Consulting company founded 22 years ago in Oakland CA.
As a community leader, Mr. Bobbitt has served as Founder, Co-Founder, or Advisory Board member of multiple Community Boards and Committees including:
The Arroyo Park Community Advisory Council in East Oakland, the Webster Elementary Tutoring and Mentoring program East Oakland, Yerba Buena Community Benefits District in San Francisco, Yerba Buena Entertainment Coalition San Francisco, SFPD Southern Station Community Police Advisory Board, FPD Chief's African American Advisory Committee, Cal PAC-Northern California, Oakland The Parks and Recreation Commission, Friends of Oakland Parks & Recreation, Father Figure Mentoring Project in Oakland, East Bay Youth Football Cheer League, the Oakland Coliseum Economic Impact and Legal Action Committee ( which was formed to keep Professional Sports in Oakland)
In addition, Mr. Bobbitt is a Decorated Veteran of Desert Storm as a US Marine (United Stated Marine Corps 4th LAAM Battalion)
Shonda Scott
Shonda Scott, CEO and Founder of 360 Total Concept, a management and consulting firm, is an Oakland native who has received global and national recognition. She is a 2nd generation business owner in Oakland and her family owns one of top black-owned businesses in US.
Most recently, in 2018 Ms. Scott was inducted into Alameda County Women’s Hall of Fame. Prior to becoming a Hall of Fame Inductee, Ms. Scott was recognized by Enterprising Women Magazine as 2017 Enterprising Woman of Year. She was recognized in 2016 with the Stevie Award’s Female Entrepreneur of the Year. As part of her civic contributions to our Nation, Shonda served as President Obama’s 2012 Platform Committee Appointee.
​
​
Ms. Scott has committed to managing all community engagement to support the stadium development and the placement of a new NFL Club in Oakland, as well as leading the efforts to secure the first Black woman, Majority owned WNBA team in the city of Oakland.
Bill Duffy
Bill Duffy is one of the country’s most successful sports agents. Mr. Duffy is based in the East Bay and played an important role with the Lott/Fortress Group in its previous efforts to build a stadium at the Coliseum Site. Mr. Duffy has committed to being the Chief Strategist for our team.
Bill has agreed to apply his extensive network and decades of experience toward execution of the Project, including assembling some of the leading names in sports and entertainment in support and endorsement of the Project.
Mr. Duffy has been involved in professional sports representation for over 30 years. As Chairman & CEO, he has become one of the most successful and respected sports agents in the industry, recently named to ‘World’s Most Powerful Sports Agents’ 2019 list by Forbes Magazine.
Robert Bobb
Robert C. Bobb leverages more than 40 years of executive management experience in both the private and public sectors. He is the owner, President and CEO of The LAPA Group, LLC (RBG), a multi-faceted private/public sector consulting firm specializing in: Public and Private Sector Turnaround Consulting and Advisory Services; Financial and Organizational Restructuring; Budget Management Services; Labor Relations; Economic Development Advisory Services; Emergency Planning, Public Safety and Policing, Real Estate and Asset Management Services, Education, Local/State/Federal Government turnaround and contract negotiations.
​
Mr. Bobb is the former City Administrator and Deputy Mayor for Washington, D.C. and served as the District of Columbia’s Homeland Security Advisor. Prior to this, Mr. Bobb served as the City Manager of Oakland California and Executive Director of the Oakland Redevelopment Agency; City Manager of Richmond, Virginia; City Manager of Santa Ana, California; and City Manager of Kalamazoo, Michigan. Mr. Bobb is also the Founding President of the City of Oakland, California African American Chamber of Commerce.
​
In 2005, while serving as the former City Administrator and Deputy Mayor for Washington D.C., Mr. Bobb was primarily responsible for that city acquiring the 2019 World Series Champions, Washington Nationals.
Alan Dones
SUDA is one of Oakland’s most successful African American and developers. CEO Alan Dones, is the Managing Partner, Chief Executive and Co-Founder of SUDA, LLC, specializing in large-scale, innovative, public agency projects and mixed-use development. Alan has committed to creating a master development strategy, and he has also done extensive planning work on the Coliseum site.
Mr. Dones, has led development projects both in the United States and Africa. He will provide development consulting to the Project. He is also the son of [the late] Ray Dones, who co-founded Trans-Bay Engineers and Builders. Trans-Bay made history in 1970 when they partnered with Turner Construction to create the first joint venture between a majority firm and a minority builder.
SUDA has completed several landmark projects in Oakland, CA, and is currently pioneering several national and international development projects.
Jade Smith-Williams
Jade Smith-Williams serves as the legal counsel for the AASEG. As an attorney with a passion for justice, along with her background as a former professional and Division I basketball player, Jade Smith-Williams brings unique energy and insight into her work for her clients.
She handles complex civil litigation matters in the areas of product liability, consumer protection, and civil rights. Jade’s dedication to civil justice is rooted in her desire to expand access to legal services for marginalized communities. Her experience includes handling several multi-million-dollar settlements on behalf of plaintiffs injured in auto collisions, drug rehabilitation centers, by harmful and defective products, by dangerous conditions on public and private property, and more. She also represents victims of police brutality and officer misconduct against municipalities and prisons.
​
With the NCAA’s rule change that now permits college athletes to commercialize their name, image, and likeness, Jade is thrilled to support student athletes navigate the complexities of NIL compliance while brokering endorsement and sponsorship deals with businesses. Jade’s practice also includes business and creative advising for local artists and culture creators.